GLOWING SKIN GUIDEHow to Treat 3 of the Most Common Skincare Concerns in Your 40s

Whether you just started dealing with dry skin, fine lines and sensitive skin or you’ve been battling them for years, once you reach 40, the pressure to use the right products intensifies. You’re not alone. In our 40s, we all have questions about which skincare products to use for the best results, while fighting our specific concerns, and maintaining a healthy glow.

That’s why I put this page together, to explain how to treat 3 of the most common skincare concerns in your 40s. You’ll learn what you need to look for in skincare to find the results you deserve!


As you age, you may notice that your skin is starting to feel drier. Around 40, skin begins to lose nutrients, natural oils, and moisture. Plus, this is the decade when sebum production begins to decline due to perimenopause. Drier skin than before is very common in your 40s, but if not addressed it can lead to premature fine lines around the eyes and mouth. Using a facial cleanser that cleanses without stripping your face is the key. Switch to an all-natural creamy cleanser to plump and rehydrate your skin.

It's also important to moisturize because in your 40s skin has a harder time holding onto water. A hydrating toner is a must in your daily routine. Avoid alcohol-based toners: they are meant for oily skin, and they strip away natural oils, which can leave your skin even drier. Use toners that have humectant properties, which means they help bind moisture to the skin. adding a layer of protection to keep environmental aggressors at bay.


As your skin's natural antioxidant defenses start to decline in your 40s, fine lines start to appear. It’s a natural part of the aging process. Of course, growing older isn’t all bad: your skin tells your story, and you should be proud of where you are today. You’ve earned those fine lines, but that doesn’t mean you have to maximize their appearance.

Since dry skin tends to emphasize fine lines and wrinkles, making them more obvious than you’d like it’s important to keep your skin well hydrated. A good way to add hydration to the skin without excessive greasiness is to moisturize at least twice a day—morning and night—balancing skin’s oils for a matte complexion. To lock in hydration, apply moisturizer after cleansing, while your skin is still damp. Using day and night creams with plant-based peptides will help improve everything from skin’s radiance to the appearance of texture and tone.


In your 40s, your skin becomes thinner. Many people start experiencing skin disorders or allergic skin reactions in their 40s, such as eczema, rosacea, or allergic contact dermatitis. Using natural ingredients that exfoliate, cleanse, and brighten your skin without harming it is key.

Try plant-based peptide products, which act as building blocks for new collagen formation and penetrate down to the layer that needs it most. Treat sensitive skin by avoiding alcohol-based products and harsh chemicals which can interfere with your skin’s regeneration process.

The problem is that most skincare products available on the market only addresses one or two of these skin concerns

To improve your skin in your 40’s, you need the Hi 5 Essentials, working together to prevent 3 of the most common skincare concerns.

The Easiest Way to Get Glowing Skin Naturally!

Want to improve your skincare routine and skip all the trouble of searching for individual products that have all the above-mentioned properties and ingredients?

Then check out my Hi 5 Essentials Kit!

This plant-based peptides routine is UNLIKE ANYTHING YOU HAVE TRIED.

Crafted with 100% natural ingredients that beautify ALL skin types without any of the 400+ toxic ingredients that are common in other skincare products.

Cruelty-free, gluten-free and vegan, this is clean beauty at its finest.


- Purifying Facial Cleanser
- Daily Facial Moisturizer
- Soothing Facial Toner
- Exfoliating Facial Scrub
- Restoring night Cream

The Hi 5 essential kit

It not only helps promote hydrated, balanced, glowing skin, but also helps to reduce the appearance of:

  • Fine lines
  • Wrinkles
  • Dull skin
  • Uneven skin tone

Thanks to the science of plant-based peptides, the Hi 5 Essentials kit also promotes collagen production, hydrates and fully nourishes your skin.


 $144.00  $97


100% No-risk money back guarantee


A creamy peptide cleanser with raw, organic ingredients




ALL skin types, even sensitive skin. Our 100% natural, cruelty-free, gluten-free Purifying Facial Cleanser is made with quinoa, witch hazel and shea butter. This cleanser helps increase cell turnover and removes impurities while balancing skin’s oil production.

Powerful witch hazel cleanses, reduces the look of dark spots, makes pores appear smaller, and helps control blemishes and redness, leaving bright, healthy-looking skin.

Quinoa and shea butter improve hydration for fresh, even skin tone and a beautiful complexion.



What people are saying about us...

"This cleanser comes in a compact pump bottle which is great for travel and for leaving in the shower. The product has a lotion-like texture, it feels like a very light cream cleanser. Because of its natural ingredients, it doesn't bubble or foam up when massaged into the face but it is still a very effective cleanser! The best way to use this cleanser is with your fingers and massaging one pump of the product into your face. The product is very light and doesn't have a greasy or soapy texture, it really feels like a light lotion. It has a cooling and soothing experience because of the witch hazel, which is great for preventing acne because it is anti-bacterial and anti-inflammatory to reduce your redness. It makes my skin feel clean without leaving any reside or drying my skin out."

Liz Quach

"I am absolutely in love with this night cream. I am truly so glad that I was gifted this or else I might not have tried it and then I'd be missing out. This smells DIVINE! It literally smells like a spa. It's a complete aromatherapy experience right before bed and I love that! (I think it even helps me feel super calm and helps me sleep faster) . The product itself absorbs into skin very easily and doesn't leave any weird sticky residue (I've noticed that in some natural night creams). I also feel like my skin looks very… ALIVE when I wake up in the morning after applying this. I cannot adequately describe what I mean when I say 'alive' but I'm kinda hoping you'll understand. My skin just looks happier and healthier and smoother!"

Rida Hassan

"This Daily Facial Moisturizer was much nicer than I thought it would be. I was expecting something that was either too thick or wouldn't pair well with my foundation, but the finish and quick absorption rate MINUS any sort of dimethicone or cyclopentasiloxane made me really happy. Not only did it hydrate, but it also smelled so good! I had never smelled this scent before so when I looked at the ingredients list, I saw that there was something called Styrax benzoin resin extract which is a resin from bark of Styrax trees. It is often used in perfumes and incense which in combination with the ylang ylang oil made for an aromatherapeutic experience! The scent does disappear instantly when the moisturizer is applied to the skin."

Jayne Lim

"So my number one favorite product has to be the Exfoliating Facial Scrub. My skin is very dry, so I need something that's going to pretty much get all of the dead skin and flaky stuff off. This does the trick, but I also feel like it’s very moisturizing too. Also, after using this I just feel like I have a glow. I think another reason why I really liked this one was that even though it is an exfoliator it doesn’t scratch and scrape my face. It actually soothes it, like a facial moisturizer."

Michelle Bollinger

"My skin tends to be on the oily side, therefore when I look for a toner I’m very picky since most of the ones that I’ve tried leave my skin with a greasy feeling. But Zue’s toner is definitely the best I’ve tried! It does NOT leave my skin oily, instead it feels super smooth and fresh, and I can also apply it as a refreshing mist during the day which is amazing."