How to Cleanse Your Skin Naturally? Getting Back to Basics

In today’s beauty industry, we decide between literally thousands of different products. We choose to cleanse and scrub our faces with rose water toners, apricot scrubs, you name it.

But before skincare became a commercial venture, how did people keep their complexions fresh faced and free of blemishes? By using certain plants with natural medical properties, that's how. And one such au naturale botanical they used was a breakout-fighting plant called witch hazel — which you too should start using ASAP.

What is Witch Hazel?

Hamamelis virginiana (aka witch hazel) is a species of deciduous plant that’s native to North America; However, other closely-related species of the plant exist in Japan and China as well. Occasionally referred to as “winter bloom”, the plant’s nutrient-packed bark and leaves act as a skin-healing astringent with a cornucopia of benefits when prepared correctly.

How Does Witch Hazel Benefit Skin?

When it comes to natural skincare, organic witch hazel is a secret, tried-and-true tool to help keep skin clear. Originally used by Native Americans, pure witch hazel was used to treat things like swelling, blister, sores, infections and other skin-related issues.

And because of its natural astringent qualities, using witch hazel on your face can effectively treat acne, help with rosacea flare-ups and even protect skin against premature aging.

Using witch hazel as a skin cleanser is the best way to squeeze out all of the benefits this plant has on skin. Our Purifying Facial Cleanser takes full advantage of witch hazel’s skin-healing qualities. Here’s how you should apply witch hazel to your face:

  • Directions for Purifying Facial Cleanser: Apply a small amount to wet skin, massage gently and rinse with water. Follow with Zue Soothing Toner and our Daily Moisturizer, or apply Zue Restoring Night Cream to lock-in moisture.

Some Last Sage Words on Witch Hazel

In a world that seems hell-bent on using manmade, synthetic chemicals in skincare products, using witch hazel as part of your daily skin care routine is, quite literally, a natural and refreshing twist. And in most cases, this plant, when applied correctly to skin, offers better results than those promised by mass-produced, highly-manufactured facial washes, which contain drying alcohols, no less.

Consider giving your skincare routine a natural overhaul with our witch hazel products, designed to give you that porcelain-clear complexion you've always wanted.

What is your favorite thing about this ingredient? Let us know in the comments!

1 comment

  • I have sensitive skin and tend to be on dryer side, so is it ok to use witch hazel cleanser?

    Dina Mehta

Leave a comment

See What People Are Saying About Zue!


Immediately after the first use, my skin felt softer and the skin tone was more even overall. The red and brown patches weren’t as noticeable. A couple hours after use, my skin did feel dryer, but not the flaky/peeling kind of dry. I have naturally very oily skin, so it begins to look very greasy by the end of the day. On my first use, it wasn’t as greasy later on that evening. After three uses, it has noticeably reduced the redness/inflammation from my acne. I would definitely recommend this product to anyone who struggles with greasy skin and adult acne, as it diminishes the overall contrast from red irritation and brown sunspots and melasma.


I like that its deep cleansing, but it doesn’t leave my skin super dry afterwards, and I also have really sensitive skin and I’m not left with a tomato red face or anything. After using the mask my skin feels deeply clean, it feels refreshed, it feels a little moisturized form the vitamin E, and I feel very refreshed as well. It’s a perfect way to end the day!


This face mask is one I have fallen in love with! I love how it goes on, so cooling. I have sensitive skin, so this face mask is gentle enough to make a difference in my skin, meaning, brighten it, cleanse it, nourish it and not strip it of its own yumminess. This Zue mask just enhances my skin and doesn’t take anything away from her. It’s amazing! I love that my skin is glowing, it feels hydrated, it feels yummy, clean and pure. And I love that it comes with a brush.


My skin feels really great! My pores look smaller, it actually feels a little tighter and firmer and so I really love it! I love that it’s an all-natural product, it’s vegan free, cruelty free, and I’m so excited to keep using it.


My skin it is a lot less red, it looks a lot more balanced. Thank you!